Now is the time to invest in low cost, high reward innovation like Connected Television advertising, which can help brands capitalize on a TV-focused celebration like Halloween with channels that typically see an audience surge during the holiday

Digital video ad spending is higher than ever, but ROAS is dwindling as signal loss worsens, customer journeys fragment, and display CPMs increase. Let’s take a closer look at the reasons behind these shifts and what new tools might mitigate their effects.

“AVOD, SVOD, FAST,” wtf? Listen, ad tech is willing to give up a lot to foster stronger user trust and transparency but by golly you can’t take away our acronyms! Never fear, here’s your secret decoder wheel. 🤓

Calculating your video completion rate will reveal how successful your content is on various platforms. Here is what you need to know about this metric.

Want to take your digital marketing to the next level? Here are the 5 types of advertising tolls that will help you become a successful digital marketer!

Boost conversion for your app by adopting the right user acquisition strategy! Here’s what you need to know about user acquisition management.

Advertisers can now easily target customers with CTV on hundreds of local channels. It’s scalable, trackable, and simple. Here’s how.

Hispanic Heritage Month, which begins on Sept. 15 and runs through Oct. 15, is a key time for advertisers to work with new Spanish-language publishers, not only for this month, but as an introduction to a growing market with rapidly expanding buying power.

Here is what we recommend for a killer jumpstart to your Q4 strategy this Labor Day weekend

As you prepare to enter the busiest marketing period of the year, we’ve put together a sort of cheat sheet of some important dates, goals, and strategies that will help you and your team start the holiday season calmly, not chaotically

How large is the CTV market in 2022 and how far has the technology come in the last 2 years? Here is a quick look at the state of the CTV landscape and its projected trajectory. Is it really the silver bullet your media strategy needs? Probably.

Do you want to get the most out of your video ad content? Building a solid video marketing strategy will help you get results from your campaigns.

Law firm advertising is notoriously difficult to get right, especially in hyper competitive areas like mass tort or personal injury. Let’s see how CTV can help.

2022 will be the first fully in-person back to school season in 3 years. That’s a lifetime, especially in advertising years, and a lot has changed. Let’s see how CTV can help.

So you want to advertise on TV? Great! Broadcast? Cable? CTV? OTT? Let’s have a look at what it all means and, more importantly, what it will cost you.

Boost your sales and minimize abandoned carts using retargeting ads to improve conversion and help your visitors complete their buyer’s journey.

How are small and medium sized dealerships supposed to affordably deliver value on channels they don’t have experience with? CTV advertising, and here’s why.

How to advertise on linear TV with the full benefits of OTT or CTV? Addressable TV offers a high level of targeting for your set-top box TV audiences.

Television has always been considered one of the most expensive advertising mediums. But with connected TV, the rules have changed.

Over 195M viewers have cut the cable cord to switch to CTV and OTT in the US market - more than Instagram and Twitter active users combined. Here’s a cheat sheet to get you started.