Insights

Learn the latest about Connected TV

Caitlin Hassinger Caitlin Hassinger

How To Advertise for Less on HGTV

HGTV is an excellent channel to advertise your business. Utilize CTV and OTT advertising services and create video ads that relate to the demographics and beliefs of viewers to get the most significant return on your marketing budget.

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Caitlin Hassinger Caitlin Hassinger

How to build your 2023 advertising strategy

Planning agile campaigns is not the same as not planning at all, and while you will have to be ready to pivot to meet evolving market needs, it will be crucial to include the right tools in your long-term strategy.

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Caitlin Hassinger Caitlin Hassinger

2023 is the year of the Legal Marketing Glow Up… Starring CTV

From zoom depositions to paperless contracts and every remote billable hour in between, law firms - especially consumer-facing ones specializing in personal injury or mass tort - are heading into another year full of challenges… and opportunity.

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Caitlin Hassinger Caitlin Hassinger

January Creative Highlight

January shoppers are notoriously more open to change and novelty than at any other time of the year, so make the most of it!

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Caitlin Hassinger Caitlin Hassinger

CTV Targeting with Vibe.co

While the thrill of granular targeting capabilities can lead some TV marketers to target their campaigns within an inch of their lives, over-targeting can lead to disappointing campaign results and ultimately work against you.

It’s important to keep in mind that all targeting strategies aren’t the same and should be considered separately.

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Joel Halpern Joel Halpern

Streaming Advertising in 2023

2023 Streaming predictions. What trends will take place in streaming advertising in 2023? Our CEO has made a list of his predictions.

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Joel Halpern Joel Halpern

Vibe CEO on stage at Adweek 2022

Our CEO, Arthur was invited to Adweek 2022 to speak about agencies using CTV as a secret weapon and turning their TV campaigns into performance channels.

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Caitlin Hassinger Caitlin Hassinger

Capturing Last Minute Holiday Shoppers with CTV

While post-pandemic shoppers definitely started shopping earlier due to supply chain disruption PTSD, the holiday buying season is also flatter (i.e. longer) than ever before. Even as we head into the final weeks of December, shoppers admit they still have half their shopping left to do.

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Caitlin Hassinger Caitlin Hassinger

Reshaping Nonprofit Marketing with CTV

Because defining community stakeholders and fundraising prospect segments is key to the mission of any nonprofit, you already have the building blocks of an impactful, highly trackable campaign - leave the rest up to us!

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Joel Halpern Joel Halpern

CTV ad holiday example

Hoodsly did an excellent job with their holiday promotional campaign. We like it so much, we wanted to show it as a prime example on how to advertise during the holidays on CTV.

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Caitlin Hassinger Caitlin Hassinger

CTV Ad Highlights and Inspiration

Q4 has only just begun and the Vibe.co team is are already thrilled with early performances from our clients new to CTV advertising.

Check out some favorites

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Caitlin Hassinger Caitlin Hassinger

Vibe.co partners with MetricWorks

Vibe.co and MetricWorks are teaming up to make it easy for marketers to launch CTV campaigns with accurate incrementality measurement.

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