
Insights
Learn the latest about Connected TV
How to Place Law Firm Ads on Streaming Services
Putting your law firm ad videos on streaming services is a great way to increase the number of people that see them. It is also affordable and easy to do!
How To Advertise for Less on HGTV
HGTV is an excellent channel to advertise your business. Utilize CTV and OTT advertising services and create video ads that relate to the demographics and beliefs of viewers to get the most significant return on your marketing budget.
CTV Creative Best Practices For Law Firms
Your ad is only as good as the content. So follow these creative best practices for law firms to create the most impactful CTV advertising!
How to build your 2023 advertising strategy
Planning agile campaigns is not the same as not planning at all, and while you will have to be ready to pivot to meet evolving market needs, it will be crucial to include the right tools in your long-term strategy.
2023 is the year of the Legal Marketing Glow Up… Starring CTV
From zoom depositions to paperless contracts and every remote billable hour in between, law firms - especially consumer-facing ones specializing in personal injury or mass tort - are heading into another year full of challenges… and opportunity.
January Creative Highlight
January shoppers are notoriously more open to change and novelty than at any other time of the year, so make the most of it!
Supercharge your Q1 Campaigns with CTV
Shoppers are looking for inspiration, challenge, and novelty above all else, as they work to form new habits. Capture their attention now with CTV.
CTV Targeting with Vibe.co
While the thrill of granular targeting capabilities can lead some TV marketers to target their campaigns within an inch of their lives, over-targeting can lead to disappointing campaign results and ultimately work against you.
It’s important to keep in mind that all targeting strategies aren’t the same and should be considered separately.
Streaming Advertising in 2023
2023 Streaming predictions. What trends will take place in streaming advertising in 2023? Our CEO has made a list of his predictions.
Vibe CEO on stage at Adweek 2022
Our CEO, Arthur was invited to Adweek 2022 to speak about agencies using CTV as a secret weapon and turning their TV campaigns into performance channels.
Capturing Last Minute Holiday Shoppers with CTV
While post-pandemic shoppers definitely started shopping earlier due to supply chain disruption PTSD, the holiday buying season is also flatter (i.e. longer) than ever before. Even as we head into the final weeks of December, shoppers admit they still have half their shopping left to do.
Reshaping Nonprofit Marketing with CTV
Because defining community stakeholders and fundraising prospect segments is key to the mission of any nonprofit, you already have the building blocks of an impactful, highly trackable campaign - leave the rest up to us!
CTV ad holiday example
Hoodsly did an excellent job with their holiday promotional campaign. We like it so much, we wanted to show it as a prime example on how to advertise during the holidays on CTV.
What is Programmatic CTV?
How to achieve low CPMs, vast scalability, and broad reach with Vibe.co
Why is CTV a performance channel - and what does that mean?
By “performance channel,” we mean one that delivers clear, trackable outcomes affecting your bottom line. Let’s examine the top 3 reasons CTV became a core digital strategy channel.
How CTV became a performance channel - with Vibe.co and Adjust
The power of TV with the trackability of digital.
CTV Ad Highlights and Inspiration
Q4 has only just begun and the Vibe.co team is are already thrilled with early performances from our clients new to CTV advertising.
Check out some favorites
Vibe.co partners with MetricWorks
Vibe.co and MetricWorks are teaming up to make it easy for marketers to launch CTV campaigns with accurate incrementality measurement.