
Insights
Learn the latest about Connected TV
How to Advertise on Roku
Roku is a great streaming partner choice for early CTV campaign tests, since it encompasses a whole range of channels and interest segments, with a rapidly increasing user base. Here’s how to get on it.
How CTV Can Be Your Ad Agency's Secret Weapon
Connected Television advertising allows brands to deliver their message to targeted audiences and channels in real-time, at prices that increasingly match, if not beat, social media and Google Ad CPMs (Cost Per Mille).
How CTV Can Supercharge SME Marketing
Whether you’re an agency working with Small and Medium Enterprises (SMEs), a business owner who weathered the storm, or part of a new enterprise that grew out of the ashes of a COVID garbage fire, Vibe is here to help you grow.
What is Programmatic Advertising?
Find out how programmatic advertising can give you more control over your marketing and help generate more visibility for your business’s website.
How to Advertise on Live Sports Channels
Sports content streaming is one of the fastest growing content categories for CTV and OTT. Want to give it a try? We’ll pitch you a soft ball.
OTT Performance Marketing: Evaluate the ROI of your CTV ads
Take your advertising campaigns to the next level with OTT performance marketing. Here’s how you can use CTV ads to help boost your ROI.
Vibe.co launches the Google Ads of CTV!
We’re thrilled to announce the launch of our self-registration tool - the first fully autonomous self-serve tool in the industry.
CTV Creative Best Practices
Mixing the visual impact of TV with the interactive potential of digital advertising, CTV might be the best thing to happen to brands since, well, customers. Here’s how you can stand out in 2022.
What is Media Planning? Definition and Guide
Take your marketing campaign to the next level using the right media planning strategy. Here is what you need to know about the benefits of media planning.
CTV Advertising and Politics
Let’s look at the unique challenges posed by political ad content, how traditional media shifts have made political advertising even more difficult, how CTV can answer some of those challenges, and overall trends in political ad spending by channel.
What is Media Buying? Definition and guide
Are you looking to reach new targets, to increase brand awareness, or to drive more traffic to your website? Here’s how to achieve it through media buying.
Seasonal advertising with CTV: Graduation
A great way to begin advertising in any new channel is with a short, seasonal campaign with a clear timeline and simple KPIs, which is why graduation season is such a great testing ground.
Vibe’s CEO, Arthur sits down with Adjust’s Sebastian in New York.
Adjust joined Vibe on stage in New York for a deep dive into CTV for UA.
What are attribution models? Definition and guide
Improve customer experience on your website and generate more sales by leveraging the full potential of attribution models. Here is what you need to know.
How to Track and Measure CTV Ad Performance?
Not only are Connected TV targeting filters more interesting, the attribution models for CTV are more transparent than ever - if you work with the right platforms.
CTV, OTT and Linear TV, what is the difference?
Connected TV (CTV) and OTT allow you to enjoy your favorite TV shows, movies and series online. But what is the difference between these acronyms?
What is OTT and how does it work? A comprehensive guide
OTT stands for "over-the-top" and refers to the process of delivering media content over the internet. How does it work and why use it for advertising?
Online Video Advertising
Online Video Advertising: attract customers, drive business, increase brand awareness. Start your Video Ads Campaign today.
Vibe Platform Demo
Our streamlined self-service platform leverages the impact of linear TV and precision of CTV, making it easy to move fast and make waves.
CTV Advertising & Gaming
Connected TV and OTT are starting to gain a lot of traction in the eyes of gaming and entertainment industry advertisers and thought-leaders.